It can sometimes feel like you are just churning out content for the sake of it and you are unable to see the benefits that lie beneath. This is what happens when you do not have a proper content strategy in place. You cannot simply go and create content without thinking about a few important aspects first.
To get the most out of your content (and not just simply waste your time) you need to build your content strategy around SEO. With the help of SEO company like SEO Shark Sydney, your content is more likely to reach more people, and as well as more traffic on your site, which means it is better for sales.
The most important place to start is the foundation. Once you have a solid foundation in place you can then move forward with creating highly optimised content for your audience. So take a look below at some of the best ways you can get the ball rolling for your SEO content strategy.
1. Choose Your Topic
Now, you probably thought the first step would be keyword research. But nope, your topic is more important! Simply doing keyword research does not make up what an SEO strategy is. You need to think more basic about what your business’s purpose is and where your expertise lies.
Think about how you can create something unique that will get readers flocking to your site. As you can see, keyword research only really makes up a proportion of this, which is why it shouldn’t be a main focus.
Once you have chosen your desired topic area you can then move onto keyword research and finding the best was to integrate keywords to ensure your target audience can find you.
2. Finalise Your Target Audience
You have to know exactly who you are writing to! There are a few ways that you can go about drilling down to find out who your target audience will be. Firstly, see what your competition is doing. Who are they targeting? Take a look at who is following them on their social media profiles, this is an excellent place to start.
You can also conduct a survey, as this will give you feedback on what your customers think about your products and/ or service. As well as this, have a look at your current customers. See if there are any similarities between them. Are they more predominately male or female? Which age group do they belong to?
3. Select Suitable Keywords
Now you can finally start looking into your keywords! Use the information you gathered while choosing your topic and finalising your target audience to help you produce an SEO friendly keyword list for your content.
There are a lot of great keyword research tools out there, like Keyword Tool, that can help you if you are stuck. You should start with a board term, for example if you sell cupcakes in Sydney, then your main keyword could be “cupcakes in Sydney”.
You can then use one of the online keyword research tools to help give you other suggestions. It is important to have some variety in your keywords, so you aren’t just sticking to competitive, high volume keywords. Think of some long tail keywords, that don’t have as much search volume, but you can rank faster.
As well as this, long tail keywords are great because they it means that consumers are looking for something specific and if you have a number one position, you could be the one to give them exactly what they are looking for.
An example of a long tail keyword for our cupcake business could be “red velvet cupcakes in Sydney CBD”. You can see how long tail keywords really narrow down the possibilities as well as can help you have a more specific focus for your content creation.
4. Optimise Content Properly
You will need to use your keywords in the correct places to ensure that they are properly optimised within your content. When you do this effectively, it helps to boost the SEO of the page. You should be looking to include keywords in any of the heading tags (i.e. H1, H2, H3 and so on) as well as in the meta data.
As well as this, it is vital that you are sticking to a regular posting schedule. Google likes website that update because it shows they are active and looking to meet the users needs. One of the best ways to do this is to include a blog on your website, as it can be quite difficult to update content on landing pages.
Ideally, you should be looking to post 2-3 times per week (more is better if you have the resources). As well as this, there have been many studies conducted that show content over 2,000 words is needed if you want it to rank on the first page. So this is the kind of length you should be aiming for.
If you have a business, you will know the importance of having a website, and you also know that your site must be in a position that it will be viewed by as many people as possible so that you will be able to grow your website. Whenever you think about making your site being viewed by lots of people you immediately think about SEO.
Search Engine Optimization is one of the best ways to rank your site high on search engines so that many people will view your website. There are plenty of sites, and you might be wondering why only a few appear on the top searches. That is because of the artificial intelligence systems in the search engines which judge the websites based on the content and several other factors. The algorithms check for the credibility of the sites and rank them accordingly.
The following are some of the ways to improve your WordPress Website:
Structure your permanent links:
The permanent links are the ones which help your customers to visit your website or any other specific page in your site. Your customers will be using permanent links to visit your page. Thus, you need to make sure that you have an URL which is nicely defined and descriptive. The user and the bots in the search engines need to understand your URL so that they will be able to rank your website effectively.
Use good quality images:
We all know the wonders images can do over text. We live in a world where people love things being easily presented to them. Your customers will not be in a position to read your 100 words content but will take a glance at your website if you have a picture on your site. Images make your websites more appealing and pleasing. But at the same time, you need to make sure that you take care of the size and quality of the images you post on your website. No one likes to wait for an image to be loaded on your website. So, you need to ensure that the quality and the image need to have relevant information.
Update your website regularly:
Search engines look out for websites which are connected internally and externally. When you use a site which is nicely connected the bots will know that you have good participation with the online world.
Design sites which are user-friendly:
No one loves using something which is complicated. If you want your customers to go through your websites without any hassle, you need to make sure that your site is user-friendly. Also making your websites available on devices such as mobile phones, tabs etc. will help your users to refer to your website in an easier manner.
As business owners, we understand the importance of having an online presence, and thus we launch a website. We work so hard to write engaging content, and you make sure that you have added all the other components which a website needs but still find that your website is not showing up in the search engines. There might be many reasons why your site might not be showing up in the search engines, and we have listed down some common reasons why your website is not being ranked.
If your target keyword is a competitive one and if that is used by many businesses then you need to put in more efforts on your website. The more competitive the keyword is, the more SEO work you will need for the users to reach the site. One of the main reasons why websites fail to get ranked is because many businesses focus on keywords which have so much competition. The tougher the competition of the stronger your websites need to be designed so that it will be ranked in a higher position. Some of the most competitive keywords are “credit cards” which has thousands of inbound links. Before you choose a key work, try to understand the competition for that keyword and change your websites accordingly.
Poor on-page optimization:
If you feel that your website has great content but still you are unable to rank your site, then you might have poor on-page optimization. If you feel that you are new to SEO, you can use the help of many tools which will help you fix on page optimizations issues which is prevent your website from being highly ranked. The good thing about SEO on page is that you only need to do it one time and later you can focus on content building and create links to your website.
Your content needs to be organized in a way that the search engines will be able to pick up your website. Make sure that you have relevant, unique and helpful content so that your site can be ranked higher on the search engines. Having a healthy content will provide value to your site and increase your search engine visibility.
Just remember that when you have good content, your customers will get the information they need and if people find your content useful they will share that information with others.
Less number of links:
If you have analyzed your competitors, fixed all on page issues and build a great content but still have issues with ranking, then you might be having issues with the number of links. Google checks if a page is fit for the best result by checking the relevance of the topic and the number of inbound links on the page.
People who have a business these days know the importance of creating an online presence. Creating an online presence is an excellent way to grow your business, but that is not enough. You need to make sure that your customers get the opportunity to view the content which is on your website. You might have a brilliant site, but in the end, if your target audience fails to see your website, you will be in a significant loss. To make your users view your site when they search for a particular keyword on the search engine you need to bring in the concept of SEO so as to rank your website high.
There are many ways to rank your website, and the following are some of the ways in which you can improve the ranking of your site:
Publishing relevant content:
The quality of the content is one of the most crucial things to rank your website at a higher position. You need to keep your users in mind and think if the content you are posting on your site is useful for your customers who are viewing your site. The quality of your content increases the traffic to your website which will intern improve the relevance and authority of the website. Try to use bold headings, or italics to mark titles and other information which you want your users to view.
Keep updating your content:
Always try to write for the user and not for the search engine. Having an updated content will enable the search engine to know that you are actively interacting with your website and thus it will increase the rank of your site. Regularly updated content will also improve your site’s relevancy.
Have relevant links:
After creating relevant content for your website, you need to make sure that you include relevant links for your site. Instead of using keywords like “Click Here” you can use the exact word so that users will know what they are clicking.
Post relevant images:
Having an image in a website speaks a lot more than your text content. The users will be able to grasp more information when it is presented to them pictorially. Thus, make sure that your website contains relevant picture which will load properly so that the user will be able to see the content without any problem.
Target less competitive keywords:
The more competitive your keyword is, the more difficult it is to rank your website. So if you are bound to choose a keyword which is highly competitive, you will have to optimize your website so that your users will be able to see the site. Try to choose unique and less competitive keywords so that you will be able to rank your websites in a better manner.
The world is changing and businesses have to change with it. Everyone knows this is the new landscape that we have to work with, but does the change have to be so distinct from traditional business practice?
There is an argument to be made that the old way of doing things still has currency. Particularly in the case of certain businesses whose consumer base is defined to the baby boomer generation, they do not have the affiliation culturally with digitised content that is commonplace for 2018.
So what are the disadvantages of centering your entire marketing efforts to the digital world? Let us explore them right here.
Education for Uninitiated
Whether you examine this talking point from the perspective of the consumer or even the business manager and staff, online digital marketing is a vast exercise that takes time to learn and appreciate. Should you have a limited interaction with platforms like Google, Facebook and YouTube, then the idea of brand marketing in the context of digital promotion is completely foreign. That is even before you attempt to involve yourself in the analytical side of the practice.
Less Tangible Benefits
It might be a prehistoric viewpoint, but non-digital advertising has an authenticity to it that can be hard to replicate online. From flyers to billboards and sponsored events, the old school method of meeting, greeting and getting a brand name visible out there in the local community is a benefit not to be ignored. A digital advertising spot can have cut-through, but nothing compared to a positive on the ground interaction.
Less Real Time Communication
When questions and queries have to be answered by the consumer, there will usually be a couple of different options at their disposal. One might be the phone line, another could be a shop front with an employee at the desk. For the digital world, customer service can be a hit and miss enterprise where emails and Facebook messages can take days or even weeks to be replied.
Requires Long-Term Investment
Digital marketing is far from a one-size-fits-all endeavour. It takes months and years before a framework can be established, a fact that should be pause for thought but something that is rarely considered for businesses that simply throw their hat in the ring without understanding the investment required. Half-hearted efforts are littered across the web and sticking to a traditional model on the ground can sometimes be a better bet if there is not the expertise or resources to execute a digital campaign correctly.
The modern commerce landscape is filled with different strategies and modes of operation. That is ideal because no one business should be exactly the same.
One of the great dividing factors centres around the digital vs. the traditional forms of marketing. From online video to website optimisation on one side to posters, television spots and newspaper advertisements on the other, certain business owners will be split on the merits of digitised marketing.
Here we will outline the major benefits of opting for this model.
Software programs such as Google Analytics and Facebook Insights offer digital marketers a way and means of understanding their efforts with far more efficiency than their counterparts. For a promotional push, you can gauge in real time how many impressions, clicks and cut-through a campaign managed. The alternative will see some new customers come through the doors, but was that via a billboard on the highway? Was it via a radio spot or simply word of mouth? That doubt creates problems because it clouds your judgment and offers less clarity as a result.
Long-Term Cost Efficiency
It might take some trial and error to begin your digital marketing journey, but the long-term financial benefits are there for all to see. While competitors throw their money at print advertising and commercial spots in magazines and newspapers, your SEO (search engine optimisation) and PPC (pay-per click) endeavours can reach a targeted demographic that will only be relying on online platforms more and more as each year passes by. That trend doesn’t require a doctorate to comprehend, but to act and execute a campaign that captures that traffic is something else altogether.
Ease of Entry and Flexibility
Starting a digital marketing strategy can be done by amateurs and professionals alike. From kicking off a Facebook page to owning a domain name and getting content produced for a select market, the scale and pricing is controlled completely on your own terms. This will extend to the flexibility that derives with digital options. If you have a new product on the market or a new message to broadcast to the populous out there, then that can be achieved with the flick of a switch. Try and do the same thing with a big billboard, television commercial or magazine advertisement and the details become a lot more complicated. Adapting on the go is one of the great advantages of going digital for any brand.