It can sometimes feel like you are just churning out content for the sake of it and you are unable to see the benefits that lie beneath. This is what happens when you do not have a proper content strategy in place. You cannot simply go and create content without thinking about a few important aspects first.
To get the most out of your content (and not just simply waste your time) you need to build your content strategy around SEO. With the help of SEO company like SEO Shark Sydney, your content is more likely to reach more people, and as well as more traffic on your site, which means it is better for sales.
The most important place to start is the foundation. Once you have a solid foundation in place you can then move forward with creating highly optimised content for your audience. So take a look below at some of the best ways you can get the ball rolling for your SEO content strategy.
1. Choose Your Topic
Now, you probably thought the first step would be keyword research. But nope, your topic is more important! Simply doing keyword research does not make up what an SEO strategy is. You need to think more basic about what your business’s purpose is and where your expertise lies.
Think about how you can create something unique that will get readers flocking to your site. As you can see, keyword research only really makes up a proportion of this, which is why it shouldn’t be a main focus.
Once you have chosen your desired topic area you can then move onto keyword research and finding the best was to integrate keywords to ensure your target audience can find you.
2. Finalise Your Target Audience
You have to know exactly who you are writing to! There are a few ways that you can go about drilling down to find out who your target audience will be. Firstly, see what your competition is doing. Who are they targeting? Take a look at who is following them on their social media profiles, this is an excellent place to start.
You can also conduct a survey, as this will give you feedback on what your customers think about your products and/ or service. As well as this, have a look at your current customers. See if there are any similarities between them. Are they more predominately male or female? Which age group do they belong to?
3. Select Suitable Keywords
Now you can finally start looking into your keywords! Use the information you gathered while choosing your topic and finalising your target audience to help you produce an SEO friendly keyword list for your content.
There are a lot of great keyword research tools out there, like Keyword Tool, that can help you if you are stuck. You should start with a board term, for example if you sell cupcakes in Sydney, then your main keyword could be “cupcakes in Sydney”.
You can then use one of the online keyword research tools to help give you other suggestions. It is important to have some variety in your keywords, so you aren’t just sticking to competitive, high volume keywords. Think of some long tail keywords, that don’t have as much search volume, but you can rank faster.
As well as this, long tail keywords are great because they it means that consumers are looking for something specific and if you have a number one position, you could be the one to give them exactly what they are looking for.
An example of a long tail keyword for our cupcake business could be “red velvet cupcakes in Sydney CBD”. You can see how long tail keywords really narrow down the possibilities as well as can help you have a more specific focus for your content creation.
4. Optimise Content Properly
You will need to use your keywords in the correct places to ensure that they are properly optimised within your content. When you do this effectively, it helps to boost the SEO of the page. You should be looking to include keywords in any of the heading tags (i.e. H1, H2, H3 and so on) as well as in the meta data.
As well as this, it is vital that you are sticking to a regular posting schedule. Google likes website that update because it shows they are active and looking to meet the users needs. One of the best ways to do this is to include a blog on your website, as it can be quite difficult to update content on landing pages.
Ideally, you should be looking to post 2-3 times per week (more is better if you have the resources). As well as this, there have been many studies conducted that show content over 2,000 words is needed if you want it to rank on the first page. So this is the kind of length you should be aiming for.