As business owners, we understand the importance of having an online presence, and thus we launch a website. We work so hard to write engaging content, and you make sure that you have added all the other components which a website needs but still find that your website is not showing up in the search engines. There might be many reasons why your site might not be showing up in the search engines, and we have listed down some common reasons why your website is not being ranked.

Tough competition:

If your target keyword is a competitive one and if that is used by many businesses then you need to put in more efforts on your website. The more competitive the keyword is, the more SEO work you will need for the users to reach the site. One of the main reasons why websites fail to get ranked is because many businesses focus on keywords which have so much competition. The tougher the competition of the stronger your websites need to be designed so that it will be ranked in a higher position. Some of the most competitive keywords are “credit cards” which has thousands of inbound links. Before you choose a key work, try to understand the competition for that keyword and change your websites accordingly.

Poor on-page optimization:

If you feel that your website has great content but still you are unable to rank your site, then you might have poor on-page optimization.  If you feel that you are new to SEO, you can use the help of many tools which will help you fix on page optimizations issues which is prevent your website from being highly ranked. The good thing about SEO on page is that you only need to do it one time and later you can focus on content building and create links to your website.

Poor content:

Your content needs to be organized in a way that the search engines will be able to pick up your website. Make sure that you have relevant, unique and helpful content so that your site can be ranked higher on the search engines. Having a healthy content will provide value to your site and increase your search engine visibility.

Just remember that when you have good content, your customers will get the information they need and if people find your content useful they will share that information with others.

Less number of links:

If you have analyzed your competitors, fixed all on page issues and build a great content but still have issues with ranking, then you might be having issues with the number of links. Google checks if a page is fit for the best result by checking the relevance of the topic and the number of inbound links on the page.